T was like a scene from a horror movie for tech enthusiasts. Every few hours starting end of August, we heard of a Samsung Galaxy Note 7
exploding until finally, the world’s largest smartphone vendor announced a global recall
of its new flagship mobile device. Billions of dollars got wiped off the company’s market value; tech shares in other firms were sold to raise cash; Note 7s were banned from flights
; recall processes got bungled, particularly in the U.S.; the arch-rival’s iPhone 7 and 7 Plus were launched
… It was as if Samsung couldn’t catch a lucky break.