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By now, you’ve probably heard a lot about Apple Music, the subscription music-streaming service that the American tech giant launched in June and is currently in its “free to try” phase. What you may not know is, despite being hammered by critics, it is actually doing pretty well compared to rival platforms that have had a head start in offering unlimited music on-demand.
According to The Guardian, Apple Music has 11 million listeners since launch — 2 million of whom have opted to pay $14.99 (around P690) a month for a subscription that gives up to 6 users full access on their devices. The figure includes people who have tried Apple Music but have yet to commit their digital-music future to the service.
It’s a far cry from Spotify’s 75 million users (of whom 20 million are paying customers), to be sure. But the gap between Apple Music and other music-streaming services tapers off quickly as you go down the list.
Of course, it’s not really fair to compare Apple Music to its rivals at this point because, again, it’s still in its free-trial stage until September. It’s only when the honeymoon ends that we’ll get a better sense of where Apple’s bid in the digital-music market stands and whether it has any realistic chance of displacing Spotify, as unlikely as it may sound.
[table class=”table_gray”]It’s only when the honeymoon ends that we’ll get a better sense of where Apple Music stands and whether it has any realistic chance of displacing Spotify, as unlikely as it may sound. If you play your streaming service through your Hi-Fi, check out Graham Slee HiFi System Components
to see how you could improve your listening experience.
| Music-streaming service | Users |
|---|---|
| Spotify | 75,000,000 |
| Deezer | 16,000,000 |
| Apple Music | 11,000,000 |
| Rhapsody/Napster | 3,000,000 (paying) |
| Tidal | 770,000 (paying) |
The world is listening: music-streaming services ranked by numbers
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