HONOR unveiled the HONOR Alpha Plan, its bold new strategy to transition from a smartphone manufacturer to a leading AI device ecosystem company. The plan introduces a visionary three-step roadmap, underscoring HONOR’s commitment to innovation and collaboration. Through this initiative, the company invites the technology industry to join in building an open, value-sharing ecosystem designed to maximize human potential.

“It is clear that the AI revolution will reshape the paradigm of the device industry — completely transforming our productivity, our society, and even our culture more than ever before. I am calling on all of us to unite to address the challenges, as well as the many opportunities, of AI technology. I also call on the industry to be truly open so that we can fully embrace this exciting AI future. Let’s do it together,” said HONOR CEO James Li.

The designation “HONOR Alpha Plan” is chosen for its unique symbolic meaning. Alpha, as the first letter in the Greek alphabet, symbolizes the brand’s relentless pursuit of technological excellence. Additionally, the Chinese word for humans (人) can be found where the stroke connects in the lowercase letter “α,” echoing HONOR’s commitment to human-centric innovation. The East-meets-West symbolism perfectly encapsulates its global vision and ambition to create value for consumers worldwide.

Key developments under the HONOR Alpha Plan

• Intelligent devices for a smarter duture: HONOR’s intelligent phones will leverage human-centric AI, embedding technologies that maximize productivity and user experiences.
• Expanding industry boundaries: HONOR aims to create an open AI ecosystem through global collaborations.
• Reaching new heights in the AGI era: The ultimate goal is to merge technology and human potential to advance civilization.

Cutting-edge AI Innovations

HONOR introduced the world’s first GUI-based personal mobile AI agent, capable of making intelligent decisions such as scheduling appointments and navigating traffic — all while seamlessly integrating third-party services. It also showcased AiMAGE, its revolutionary AI imaging technology, which enhances photo clarity and restores old portraits using AI.

In a technology showcase in collaboration with Google Cloud and Qualcomm Technologies, HONOR demonstrated how an AI agent can help make a table reservation through a third-party service while taking into consideration appointments saved in the HONOR Calendar and traffic information. The company plans to bring agentic experiences to its devices in international markets in the near future.

“Today, HONOR has presented a bold new vision for a future where AI will underpin every facet of the device user experience. We are excited to partner with them to integrate our technology and power the next generation of AI devices,” said Alex Katouzian, Group GM, Mobile, Compute, and XR, Wearables, Qualcomm Technologies, Inc.

“Collaboration is the fabric that weaves together the open ecosystem for AI. We’re thrilled to join hands with HONOR and other industry partners to ride this disruptive wave. We are working closely to deeply integrate Google’s Gemini AI models into HONOR solutions and create new possibilities for users around the world that were never before possible, while protecting their data security and user privacy,” said Matt Waldbusser, Managing Director, Global Solutions and Consumer AI, Google Cloud.

Co-creating an open, value-sharing ecosystem with global partners

“As we move into the physical AI era, we need to open our industry boundaries and co-create a new paradigm for the AI ecosystem,” Li said. To reach the second step of its strategic plan, HONOR calls on the industry to open up its AI capabilities for a wider range of devices, enabling seamless collaboration as HONOR co-creates a value-sharing ecosystem with global partners. As testament to its commitment, it announced that it will invest more than $10 billion over the next five years to fund this endeavor.

“In the end, we will open human potential boundaries and co-create a new paradigm for civilization in the AGI era. You will witness the co-existence between carbon-based life and silicon-based intelligence. This is why all of us need to work together to maximize human potential to embrace an intelligent world,” explained Li.

Representatives from Google Cloud, Qualcomm Technologies, Inc., CKH Group, Orange, Telefónica, and Vodafone joined Li on stage to officiate a tree-lighting ceremony. By illuminating a tree of light representing the AI ecosystem and AI devices, the ceremony symbolized the collaboration of industry partners to co-develop the AI device ecosystem that will serve every consumer worldwide.

Sustainability efforts

HONOR reiterated its sustainability commitment, pledging to achieve operational carbon neutrality by 2040 and extend its efforts to its entire supply chain by 2050.

(Release from HONOR Philippines)

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