Samsung Philippines officially unveiled its 2025 lineup of AI-powered televisions and sound devices, aiming to integrate smarter, more personalized experiences throughout your home. It’s less about just a bigger, brighter screen and more about a TV that genuinely thinks with you.

The big buzzword this year is “Vision AI,” which the Korean technology giant is positioning as the brain behind these new displays.

According to Samsung Philippines head of AV Business Chris Almazan, it’s about connecting entertainment, personalization, and lifestyle solutions that adapt to your habits. Think of it as your TV becoming more aware of its surroundings, adapting to your preferences and offering intuitive features without you having to dig through menus. This includes everything from AI Picture and Sound, which promises a more immersive viewing experience, to Universal Gesture, allowing you to control the TV without a remote.

The new lineup spans across Neo QLED 8K, Neo QLED, QLED, Samsung OLED, and even The Frame models. The flagship Neo QLED 8K, for instance, is packing a new NQ8 AI Gen3 processor, which Samsung claims can upscale content to 8K while keeping things sharp and smooth. It also features anti-glare tech, so reflections shouldn’t be an issue in brighter rooms.

For those eyeing the OLED side, Samsung is touting smoother and faster gameplay with a 165Hz refresh rate and Motion Xcelerator 165Hz. And The Frame, the company’s art-centric TV, is expanding its Art Store with over 3,000 artworks.

First-to-own perks: Freebies and discounted prices

If you’re already eyeing one of these new AI-powered screens, Samsung is offering some “first to own” perks. For example, the P89,999 (roughly $1,612) 55-inch Neo QLED Vision AI TV can be had for a promo price of P84,999 ($1,523) and comes with a free HW-T420/XP soundbar and Galaxy Buds FE worth P14,489 ($260). Similarly, the 65-inch Neo QLED 8K Vision AI TV, with an suggested retail price of P264,999 ($4,747), is available for P259,999 ($4,658), bundling in a HW-S800D/XP and Galaxy Buds FE valued at P35,489 ($636). You can even get a massive 85-inch Neo QLED 8K Vision AI TV, which typically goes for P499,999 ($,8,957), at a promo price of P494,999 ($8,868), and it includes an HW-G930F/XP and Galaxy Buds FE worth P65,989 ($1,182).

Preorders are open until June 30, 2025, and you can potentially save up to P65,000 ($1,164), take home some sound device freebies, and even get a chance to win a 100-inch Neo QLED Vision AI TV and Q Soundbar. You can find more details on Samsung’s website. The voucher code for these exclusive perks is VISIONAIEVENT.

Samsung’s press release

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