Microsoft is finally taking the wraps off the pricing for the ROG Xbox Ally X and ROG Xbox Ally, with both ASUS-made handhelds set to hit shelves on October 16.

If you’ve been waiting to get your hands on the ROG Xbox Ally series, preorders are now live in 38 countries, though the company has only provided an “estimated retail price” for now, with final prices to be confirmed per region as preorders roll out.

For those curious about those prices, the more powerful ROG Xbox Ally X will set you back $999.99, or roughly P58,135, while the standard ROG Xbox Ally comes in at a more budget-friendly $599.99 (P34,881).

Ready to take your gaming anywhere?

Pre-order the @ASUS_ROG Xbox Ally and ROG Xbox Ally X today: https://t.co/bYD2J1oTKv pic.twitter.com/fq7DrmmG1g

— Xbox (@Xbox) September 26, 2025

The preorder announcement

Starting today, September 26, you can preorder the ROG Xbox Ally X or ROG Xbox Ally in the following markets: Australia, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, Republic of Korea, Romania, Saudi Arabia, Singapore, Spain, Sweden, Taiwan, Turkey, the United Arab Emirates, the United Kingdom, the United States, and Vietnam.

Both systems will launch in eight additional countries on October 16 as well. These include Egypt, Greece, Hungary, Indonesia, Slovenia, South Africa, Thailand, and Ukraine.

But what about the Philippines? While the global release is set for October 16, local gamers here can look forward to the handhelds launching October 7. This isn’t a huge surprise, given that the original ROG Ally and its successor, the ROG Ally X, are already available in the country.

Here’s what you’re getting with the new ROG Xbox Ally X and ROG Xbox Ally

What can you expect from these new devices? Think of them as a portable, all-in-one gaming hub. The Ally will boot directly into an Xbox full-screen experience that’s built on Windows 11 but designed to feel more like a console. Microsoft says it has optimized the system to minimize background tasks, which means more power is dedicated to your games.

There’s also a dedicated Xbox button that opens an enhanced Game Bar overlay, making it easy to jump between games, chat with friends, or access the innovative Armoury Crate SE. The library is a gamer’s dream, pulling everything into one place. You can access games from Xbox, Game Pass, Battle.net, and other major PC stores all from one hub.

The ergonomics are likewise worth noting. The Xbox controller-inspired grips are designed for comfortable, extended gaming sessions. And as a nice bonus, every Ally comes with three months of Xbox Game Pass so you can dive into hundreds of titles right out of the box.

Play anywhere you want

Compared to other gaming handhelds on the market, the ROG Xbox Ally series brings unprecedented versatility. Basically, you can play your games in three different ways. The first is native play, which lets you install and run PC games directly on the device. Thanks to Xbox Play Anywhere, you can play over 1,000 supported games across your console, PC, and handheld with just one purchase. There’s also remote play, which allows you to stream your entire library from your Xbox console to the Ally, so you can game anywhere in your home.

Finally, with Xbox Cloud Gaming, you can take your library on the go, streaming your favorite titles to your handheld while you’re out and about. Whether you’re on a long commute or just waiting for a cup of coffee, you can pick up exactly where you left off. And to make finding the right games easier, Microsoft is launching a new Handheld Compatibility Program. This is a great move, as it will tag thousands of titles as “Handheld Optimized” or “Mostly Compatible,” so you’ll know which games are good to go on your Ally right out of the box.

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