Samsung has officially revealed the Samsung Galaxy S26 Series during its annual Unpacked event. This year, the Korean technology giant is pushing its “Galaxy AI” to be more invisible, intuitive, and seamlessly integrated into your daily grind.

The latest flagship lineup promises to handle the heavy lifting in the background so you can just focus on getting things done. The stars of the show are the Samsung Galaxy S26, Samsung Galaxy S26 Plus, and the top-of-the-line Samsung Galaxy S26 Ultra, which boast beefy performance upgrades and a camera system designed to supposedly make creativity effortless. Joining the smartphones are the all-new Samsung Galaxy Buds4 and Samsung Galaxy Buds4 Pro earbuds.

Philippine pricing, availability, and preorder promos

If you’re looking to upgrade, preorders for the Galaxy S26 Series officially open today, Feb. 26. The regular Galaxy S26 starts at ₱58,990 (around $1,025), the Galaxy S26 Plus at ₱74,990 ($1,303), and the Galaxy S26 Ultra tops out at ₱121,990 ($2,120).

As usual, early adopters are looking at some aggressive promos, highlighted by a free double storage upgrade valued at up to ₱14,000 ($243). You can also score up to 18% in cash savings and take advantage of 0% installment plans for up to 36 months through major banks like BDO, BPI, and UnionBank. If you don’t have a credit card, Samsung Finance Plus is throwing in up to ₱15,000 ($261) off with a zero processing fee for up to 24-month installments.

As for the audio gear, the Samsung Galaxy Buds4 Pro are priced at ₱14,990 ($260), while the Samsung Galaxy Buds4 will set you back ₱11,490 ($200), with general availability rolling out on March 11.

@revuphilippines 🪐 The future of the Galaxy is here! 😉 Meet the Samsung #GalaxyS26 Series — powered by invisible Galaxy AI, debuting the world’s first built‑in Privacy Display, and rocking next‑gen chips for smarter performance. 📱 Philippine pricing starts at ₱58,990 ($1,025) with preorder promos live now! 🚀 Full details 👉 www.revu.com.ph #GalaxyS26Ultra #GalaxyS26Plus #GalaxyUnpacked #RevuDotComDotPH @Samsung Philippines @Samsung @monch @Alora Uy Guerrero ♬ original sound – REVU Philippines

First look: Samsung Galaxy S26 Series

Samsung Galaxy S26 Ultra: Power plus pixel-level privacy

The Galaxy S26 Ultra is undeniably the heavyweight of the roster. True to the leaks, this big-screen flagship is powered by a customized Qualcomm Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy, which reportedly delivers a 19% bump in CPU performance and a huge 39% increase in NPU power to keep those always-on AI features running without a hitch.

To keep things from melting down during intense gaming or 4K video recording, the company included a redesigned vapor chamber to drastically improve heat dissipation. And when you inevitably drain the 5,000mAh battery, the top-shelf model introduces Samsung’s Super Fast Charging 3.0 standard, which can juice the phone up to 75% in just 30 minutes.

The standout feature here is the “world’s first built-in Privacy Display,” as the company proudly claims. Instead of relying on finicky stick-on screen protectors, the Samsung Galaxy S26 Ultra uses integrated hardware and software to actively limit what snooping bystanders can see from side angles, all while keeping the panel bright and crisp for the user.

On the optics front, the brand is leaning into pro-grade videography and low-light performance. The Ultra’s camera array, in particular — headlined by a 200-megapixel main sensor with a wider F1.4 aperture — pulls in significantly more light for richer details even when you’re punching in with the zoom after the sun goes down. Video shooters get a serious boost as well, thanks to an upgraded Super Steady mode with a new horizontal lock to smooth out bumpy action footage. It’s also the first Galaxy device to support the APV video codec, giving creators visually lossless production quality without taking up too much storage space.

Samsung Galaxy S26 Ultra specs

• 6.9-inch QHD+ Dynamic AMOLED 2X Display, 1-120Hz adaptive refresh rate, built-in Privacy Display
• 3nm Qualcomm Snapdragon 8 Elite Gen 5 for Galaxy
• Adreno 840 GPU
• 12GB/16GB RAM
• 256GB/512GB/1TB storage
• Quad rear cameras: 200-megapixel, f/1.4 main, 50-megapixel ultrawide, 50-megapixel telephoto (5x optical zoom), 10-megapixel telephoto (3x optical zoom)
• 12-megapixel front camera
• 5,000mAh battery
• 60-watt wired charging (up to 75% in 30 mins), Super Fast Wireless Charging, Wireless PowerShare
• IP68 water and dust resistance
• One UI 8.5 based on Android 16
• Color options: Cobalt Violet, White, Black, Sky Blue, Pink Gold, Silver Shadow

Samsung Galaxy S26 Plus and Samsung Galaxy S26: Smarter, proactive AI, powered by industry-first 2nm chip

It’s interesting that Samsung is flipping its usual silicon strategy on its head this year. While the top-tier Galaxy S26 Ultra is powered by the Snapdragon 8 Elite Gen 5 for Galaxy, a flagship processor that debuted last year, it’s the standard Galaxy S26 and Galaxy S26 Plus that are getting the bleeding-edge treatment, rocking the company’s latest Exynos 2600 platform to power the experience. Built on an industry-first 2nm process, this 10-core powerhouse is paired with an AMD-backed Xclipse 960 GPU to deliver a massive leap in efficiency and gaming performance compared to previous generations.

Across the board, Galaxy AI is getting a glow-up, too. Fresh features like Now Nudge proactively suggest actions, like pulling up photos when a friend asks for trip pictures, without making you dig through your gallery. Meanwhile, the upgraded Photo Assist suite now lets you describe edits in plain language, whether you want to swap a day scene to night or magically change your outfit to hide a coffee spill. Plus, with deep integration of AI agents like Google Gemini and Perplexity, executing complex multi-step tasks should be just a voice prompt away.

Samsung Galaxy S26 Plus specs

• 6.7-inch QHD+ Dynamic AMOLED 2X Display, 1-120Hz adaptive refresh rate
• 2nm Samsung Exynos 2600 chipset
• Xclipse 960 GPU
• 12GB RAM
• 256GB/512GB storage
• Triple rear cameras: 50-megapixel, f/1.8 main, 12-megapixel ultrawide, 10-megapixel telephoto (3x optical zoom)
• 12-megapixel front camera
• 4,900mAh battery
• 45-watt wired charging (up to 69% in 30 mins), Super Fast Wireless Charging, Wireless PowerShare
• IP68 water and dust resistance
• One UI 8.5 based on Android 16
• Color options: Cobalt Violet, White, Black, Sky Blue, Pink Gold, Silver Shadow

Samsung Galaxy S26 specs

• 6.3-inch FHD+ Dynamic AMOLED 2X Display, 1-120Hz adaptive refresh rate
• 2nm Samsung Exynos 2600 chipset
• Xclipse 960 GPU
• 12GB RAM
• 256GB/512GB storage
• Triple rear cameras: 50-megapixel, f/1.8 main, 12-megapixel ultrawide, 10-megapixel telephoto (3x optical zoom)
• 12-megapixel front camera
• 4,300mAh battery
• 25-watt wired charging (up to 55% in 30 mins), Fast Wireless Charging 2.0, Wireless PowerShare
• IP68 water and dust resistance
• One UI 8.5 based on Android 16
• Color options: Cobalt Violet, White, Black, Sky Blue, Pink Gold, Silver Shadow

Samsung Galaxy Buds4 Pro and Samsung Galaxy Buds 4: Metal Blades, computational comfort, and Hi-Fi sound

To round out the ecosystem, the brand’s Galaxy Buds4 line is stepping up its audio game with a major facelift. Both models sport an all-new look featuring metal stems, but, just like their predecessors, they take two very different approaches to how they actually sit in your ears.

The Samsung Galaxy Buds4 Pro sticks with a traditional canal-fit design, meaning it uses silicone ear tips for a tight, isolating seal, while the vanilla Galaxy Buds4 opts for an open-fit style that just rests comfortably in your ear without a tip. We’re told that Samsung analyzed hundreds of millions of ear data points to create this computational design, guaranteeing a secure fit for all-day wear.

On the inside, the Pro version packs a wider woofer that expands the effective speaker area by nearly 20%, pumping out high-fidelity sound with deep bass and rich treble. It also features enhanced active noise cancellation or ANC and intelligent head gestures, allowing you to answer calls or trigger AI assistants with a simple nod.

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