The wait is finally over. After Apple fundamentally restructured its entire smartphone lineup last month, the iPhone 17 series has an official Philippine timeline. For those who’ve been waiting to secure the redesigned Pro models or the impossibly thin iPhone Air, mark your calendars: Preorders begin on October 9, with availability starting on October 17.

This rollout puts the Philippines just a few weeks after the initial global launch, bringing all four distinct models — the base iPhone 17, the ultraslim iPhone Air, the performance-focused iPhone 17 Pro, and the flagship iPhone 17 Pro Max — to the hands of Filipino users.

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While local authorized resellers and telecommunications companies are expected to announce their own plans, bundles, and financing options, the official suggested retail prices published on Apple’s Philippine website provide the definitive starting point:

• iPhone 17
  • 256GB: P57,990
  • 512GB: P72,990
• iPhone Air
  • 256GB: P72,990
  • 512GB: P87,990
  • 1TB: P102,990
• iPhone 17 Pro
  • 256GB: P79,990
  • 512GB: P94,990
  • 1TB: P109,990
• iPhone 17 Pro Max
  • 256GB: P86,990
  • 512GB: P101,990
  • 1TB: P116,990
  • 2TB: P146,990

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As a reminder, our previous report on the global launch detailed how this lineup is about choice rather than simple hierarchy. The key takeaways for local buyers deciding where to put their peso are:

1. The iPhone Air is the design statement. Starting at P72,990 (roughly $1,254), the Air is the thinnest iPhone ever at 5.6mm and is built with a titanium frame. It runs on the high-end A19 Pro chip (the same as the Pro and Pro Max), but sacrifices the complex multi-lens camera system for a single 48-megapixel main camera to achieve its svelte form factor. You’re paying a premium for aesthetics and portability.
2. The iPhone 17 Pro models are for the Pro user. The Pro and Pro Max feature an internal vapor chamber, laser-welded into the aluminum unibody, specifically designed to eliminate thermal throttling and boost sustained performance by up to 40%. This is Apple directly addressing heat for mobile gaming and professional video editing. They also boast an all-48-megapixel rear camera array and an 8x optical-quality telephoto zoom.
3. The standard iPhone 17 is a major upgrade. Don’t dismiss the P57,990 ($996) baseline. It finally inherits the 120Hz ProMotion display and Always-On feature, making it feel dramatically faster than its predecessor. It also gets a dual-48-megapixel camera system, meaning the “regular” model is more capable than ever before.

It is crucial to note that offers by local authorized retailers and telecommunication companies could vary from the official Apple SRPs listed above. Expect resellers to use different financing plans, freebies, or trade-in value offers to entice buyers, meaning the final out-of-pocket cost or monthly payment could differ significantly from the listed prices.

Finally, all four devices share a few key upgrades: a new 18-megapixel Center Stage front camera for clever wide selfies, Wi-Fi 7 connectivity, and an overall brighter display that peaks at 3,000 nits. You’ll be able to see all of it when the smartphones officially hit local shelves on October 17.

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