OPPO Philippines today unveiled the next iteration of the entry-level Joy series, the OPPO Joy 3. As you may have gathered, it’s a step above the recently released OPPO Joy Plus in a number of key areas, sporting a 4.5-inch IPS screen and a quad-core processor clocked at 1.3GHz under the hood, along with 1GB of RAM and 4GB of expandable memory. By contrast, the Joy Plus packs a 4-inch display and dual-core innards.
With the release of another budget challenger from OPPO, it could be argued that the company is taking aim at the bottom end of the spectrum.
The Joy 3 retails for P6,490 locally and is already available in stores. With the release of another budget challenger from OPPO, it could be argued that the Chinese phone maker is now taking aim at the bottom end of the smartphone spectrum. It’s not a bad strategy given the local market’s clear preference for low-cost devices. Check out my hands-on impressions of the OPPO Joy 3 for a deeper look.
OPPO Joy 3 specs (Price in the Philippines: P6,490):
* Dual SIM (dual micro SIM, dual standby)
* 1.3GHz quad-core MediaTek MT6582 chipset
* 1GB RAM
* 4GB internal storage
* microSD card slot
* 4.5-inch IPS display (480 x 854 resolution)
* 5-megapixel rear camera with flash
* 2-megapixel front camera
* 2,000mAh battery
* Android KitKat 4.4.2