Sponsored tweet from LeBron James valued at P6.5M

In Business by Ramon LopezLeave a Comment

Image via VAV news

You’re familiar with Twitter, right? And LeBron James? Good. But have you ever wondered how much a sponsored tweet from King James is worth? Wonder no more.

Per a report from ESPN’s Darren Rovell, getting the Cavs superstar to dispense wisdom in 140 characters or less to his 23.2 million followers will cost an advertiser $140,000 ($139,474, to be exact), or around P6.5 million. Do the math, and that’s $1,000 per character.

According to ESPN, getting LeBron James to tweet about a product or service will cost an advertiser $140,000, or around P6.5 million.

It’s a king’s ransom, to be sure, but Opendorse, the company behind that lofty valuation, says a corporate sponsor would have to spend five times more to reach the equivalent of James’ Twitter following with a TV ad. And before you say anything, remember: This is LeBron James we’re talking about. He’s only one of the best basketball players in history and one of the most recognizable faces on the planet, let alone in basketball.

Which is why people follow him on social-media networking sites like Twitter, among so many others. Yes, it’s good to be LeBron these days — and the guy hasn’t even brought a championship to success-starved Cleveland yet.

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Ramon Lopez

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Reviews editor: Ramon "Monch" Lopez has 16 years of professional experience creating and editing content for print and digital publications such as Yahoo. He headed the gadgets-merchandising division of one of the Philippines’ largest retail operators somewhere in between.