This just in: Transsion Holdings successfully maintained its dominance in the Philippine smartphone market.
According to the latest report by market-research firm International Data Corporation, the Shenzhen-based manufacturer held onto the top spot with a significant share of 44% and achieving a remarkable 188% year-on-year growth.
Recall that in 2023, Transsion outperformed other vendors, doubling its yearly growth to 98.3% and accounting for more than a third of all shipments, as it achieved a new record with its three sub-brands — TECNO, Infinix, and Itel. Its performance in the first quarter of 2024 proves the company continues to be a dominant player in the local smartphone space.
Coming in second despite a 13% drop in smartphone shipments YoY was realme, which grabbed 13% of the market. It used to top the market until Transsion dislodged it from the No. 1 position in the first quarter of 2023.
Only one other BBK Electronics brand entered the top 5 in IDC’s most recent data. OPPO landed fifth with a 9% share of the shipments from January to March.
Xiaomi, the world’s third largest smartphone company after Samsung and Apple, ended up third in the Philippines as well. It enjoyed an 14% annual growth with its 11% market share last quarter. Hot on its heels was Samsung with 10%. The South Korean technology giant experienced a 13% increase YoY.
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