TECNO has announced a new chapter in its international journey with the appointment of Lay Zhang as its global brand ambassador.

A multitalented artist celebrated for his achievements in music, dance, and acting, particularly in Asia, Lay embodies TECNO’s spirit of relentless innovation. His dedication to pushing boundaries aligns with the company’s “Stop at Nothing” brand mantra.

“At TECNO, we are dedicated to igniting the spirit of relentless self-improvement among our consumers. Lay Zhang, a global star celebrated for his pursuit of excellence across diverse domains, exemplifies the ‘Stop at Nothing’ ethos we champion,” TECNO chief marketing officer Laury Bai affirms. “Together with Lay, we aim to deepen the resonance of TECNO’s brand essence among the youth, fostering a culture of empowerment and driving our consumers towards building a brighter tomorrow.”

Lay expresses his excitement about the collaboration: “I am honored to be the ambassador for TECNO, a brand that mirrors my own journey of innovation and self-advancement. I can’t wait to share what we’ve been working on together and bring our collaboration to life.”

Lay’s career trajectory exemplifies the “Stop at Nothing” spirit. From making his debut in 2012 with K-pop group EXO to embarking on a solo career in music, dance, and acting less than five years later, Lay has consistently pushed boundaries and achieved remarkable success. Most recently, for example, his starring role in the 2023 film No More Bets earned substantial box office in Asia and North America.

As Lay gets ready for his GRANDLINE 4: STEP world tour, spanning select North American and Asian destinations, including Jakarta in June and Kuala Lumpur in July, TECNO will partner with him to create engaging experiences for fans.

Lay will help showcase TECNO’s futuristic and innovative technologies and participate in TECNO brand activations, CSR programs, and music events. TECNO and Lay Zhang’s shared commitment to “Stop at Nothing” promises to inspire a generation of consumers to push boundaries and create a better future.

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