Digital Walker is turning 20, and it’s marking the milestone with a four-day celebration that looks as much toward the future as it does back at the past.
The local technology and lifestyle retailer will hold its 20th anniversary event, “Walk Into the Future,” from Aug. 20 to 23 at the Glorietta Palm Drive Activity Center in Makati City. The public can drop by starting at 6 p.m. on Aug. 20 for interactive activities, product showcases, games, giveaways, and raffle prizes worth up to ₱70,000 (roughly $1,138).
The anniversary comes at a time when the idea of a “tech product” has expanded well beyond phones, laptops, and accessories.
Digital Walker started out in 2006 as a retailer focused on gadgets and accessories. Two decades later, its event is built around a much wider mix of technology, entertainment, wellness, and lifestyle products. That change mirrors how the gadget market itself has evolved: Smartphones and computers are no longer the only tech products people build their routines around.
The company is also using the anniversary to introduce a refreshed visual identity and an updated customer experience. Visitors will get an early look at the new direction while checking out products from participating brands.
There’s plenty of shopping involved, too.
List of 20th anniversary deals
Among the anniversary promotions is a ₱20 ($0.33) add-on deal for selected cables and cases when customers purchase participating products. Qualified UnionBank card transactions can get 20% off, plus another 20% off a second participating item.
Selected bundles will likewise get ₱2,000 ($33) discounts, with participating brands including Marshall, Momax, Acefast, Shokz, and Ultrahuman. Other products will be tagged with anniversary prices ending in 20, with deals starting at ₱120 ($2) and going up to higher-priced items such as ₱2,020 ($33).
Digital Walker is also bringing back the kind of retail gimmicks that make an anniversary event feel more like an event than a sale. Its “20 Drops” will feature selected products at special prices, while “Spin for 20” gives shoppers a chance to win prizes at its Glorietta branch.
The latter starts today, Aug. 15, ahead of the main celebration. Customers who spend at least ₱2,000 ($33) can get one spin, with prizes including Digital Walker giveaways worth more than ₱1,000 ($16).
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