Sony Xperia Z4 announced. So what’s new?

In Phones by Ramon LopezLeave a Comment

Image via The Verge

Sony revealed its new flagship smartphone, the Xperia Z4, in its native Japan amid reports that the company is strongly considering abandoning its mobile and TV businesses to concentrate on other products that are making it money. Apparently, the Japanese outfit wants to streamline its portfolio and come out with more PlayStation-centric goods and services rather than continue making phones, tablets, and other screens that consume media and social content.

But we digress. Back to the Sony Xperia Z4: It looks identical to its predecessor, runs the same version of Android that’s now available to download on the Xperia Z3, and houses a lot of the same specs found in the Xperia Z incumbent, though it should be faster in every metric, thanks to the latest Qualcomm Snapdragon 810 processor. But you’re essentially looking at more of the same in this Sony sequel.

The biggest changes, if you may, are where they usually are: design. The updated Sony flagship retains the same high level of waterproofing as its predecessor (IP68), though benefits from the flap-less design of just about every other smartphone on the market. The corners of the Xperia Z4 are also made of plastic instead of metal for better shock resistance.

Sony didn’t announce the price of the Xperia Z4 or whether it will see an international release, but the phone is set to be released in Japan (surprised?) sometime this summer.

Specs of the Sony Xperia Z4:
* IP68 waterproofing
* Octa-core Qualcomm Snapdragon 810 processor
* Adreno 430 GPU
* 32GB/64GB internal storage
* microSD expansion slot (up to 128GB)
* 5.2-inch IPS display with scratch-resistant glass (1,080 x 1,920 resolution)
* 20-megapixel rear camera with LED flash
* 5-megapixel front camera
* 2,930mAh non-removable battery
* Android Lollipop 5.0

RAMON LOPEZ’S TAKE: To say Sony has seen better days is a serious understatement. But right when it needed an upscale “WE’RE BACK, @#!$&!!!” phone, the company started the year with its least compelling effort yet. The Japanese couldn’t have done worse at the worst possible time.

Competition in the high-end segment is fiercer than ever, and Sony knows that full well. Well enough to at least make the company consider pivoting to another direction.

Samsung, in full revenge mode, came out with a frontrunner for Smartphone of the Year in the Galaxy S6. I have very little doubt Apple will do the same with its next iPhone. Then there are the Chinese phone makers and their affordable, high-performance releases that continue to disrupt the global market.

The Xperia Z4 should have included everything plus the kitchen sink to stand out and be noticed. Because at this point, it doesn’t even look like Sony is trying anymore.

It’s not entirely about the hardware, though the Xperia Z4 should have included everything plus the kitchen sink to stand out and be noticed. Because at this point, it doesn’t even look like Sony is trying anymore.

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Ramon Lopez

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Reviews editor: Ramon "Monch" Lopez has 16 years of professional experience creating and editing content for print and digital publications such as Yahoo. He headed the gadgets-merchandising division of one of the Philippines’ largest retail operators somewhere in between.