AS reported earlier, HTC is coming back to the Philippines after years of absence, with the HTC U11, the company’s flagship, expected to launch this month. We’re told HTC will be bringing in the U Ultra, U Play, and Desire 10 Pro as well. That sounds well and good — but how much will they cost?

For obvious reasons, HTC hasn’t announced pricing for any of  the smartphones just yet. However, thanks to a series of listings on Lazada Philippines, we might not have to wait for the Taiwan-based manufacturer to tell us exactly how much the devices will sell for once they go on sale locally.

The screen grab above shows that the HTC U11 with 4GB of RAM and 64GB of storage will retail at P36,990, roughly $731, while the U Ultra, U Play, and Desire 10 Pro are priced at P26,990 ($533), P18,990 ($375), and P13,990 ($276), respectively. The items appear under Gadget World, a retailer based in the Philippines. The HTC Desire 830, which will cost P8,990 ($177), also appears on the website.  

The HTC U11 with 4GB of RAM and 64GB of storage will retail at P36,990, roughly $731, while the U Ultra, U Play, and Desire 10 Pro are priced at P26,990 ($533), P18,990 ($375), and P13,990 ($276), respectively. Are these official?

Currently, the devices are listed as “in stock soon,” though we expect things to change when they officially become available for purchase or preorder. The listings appear to be for the Philippine market because, for starters, they will come with a year of “local supplier warranty.”

It is also said that HTC could be prioritizing online sales through Lazada, as opposed to brick-and-mortar shops. The phones listed on the site also corroborate what we have learned weeks ago after talking to an HTC official in the country.

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Gadget World doesn’t say when consumers will actually get their hands on the devices; it could be as early as this month, or it could be in August. We suspect the answer is the latter.

In any case, we’re loving the prices so far — P36,990 sounds fair for the highly acclaimed U11. And the U Play should be competitive at under P19,000. Hopefully, they stick.

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