Samsung not part of the top 5 smartphone vendors in an important market? Many of you may not have predicted this years ago. But in case you didn’t know, it has happened since the start of 2017.
And in the three months ending October 2017, the Korean tech giant was again beaten by other companies in China, the world’s largest smartphone market. This is according to the latest data of Kantar Worldpanel ComTech.
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Dominic Sunnebo, the market-research firm’s global business-unit director, says that Samsung’s performance in China has continued to deteriorate, with its share now down to a measly 2.2 percent of the market.
Kantar reveals that Samsung’s performance in China has continued to deteriorate, with its share now down to a measly 2.2 percent of the market. In comparison, the five leading smartphone vendors’ sales increased to 91 percent.
In comparison, the five leading smartphone vendors’ sales increased from 79 percent a year earlier to a whopping 91 percent this period. We’re talking of the following manufacturers:
- Huawei
- Xiaomi
- Apple
- Vivo
- OPPO
Of the five, only Apple is not a Chinese company. And the fact that it’s part of the list is in itself remarkable considering that the highly coveted iPhone X was still not available at the time the numbers were taken. So it’s highly probable that Apple’s market share will grow from November 2017 to January 2018.
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Sunnebo adds, “Chinese brands like Meizu, LeTV, Coolpad, ZTE, and Lenovo were once on the same trajectory as that of Xiaomi, but any momentum they once had has abruptly stopped, with many struggling to get past a 1 percent share.”
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Sad. Let’s wait and see if Samsung and these other Chinese smartphone vendors can somehow recover in the next few months.
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