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Samsung tops global smartphone market in Q1 2023 — Canalys

In Business, Phones by Ramon LopezLeave a Comment

Smartphone makers could be in for a rough ride relative to what they’ve been accustomed to in previous years. Global shipments have dropped by 13% year over year to 269.8 million units in the first quarter of 2023, according to preliminary data from market-research firm Canalys.

Among the industry’s top smartphone vendors, only Apple saw sales jump, shipping 58 million units and accounting for 21% of the market from January to March 2023. The iPhone manufacturer recorded a modest Q1 2023 growth of 3% despite facing tighter competition in the high-end segment and shifting production away from China due to the country’s strict COVID-19 control measures.

Samsung led the charge worldwide and regained its pole position with 22% of the total market, but shipments fell by 18%, in part because of its underperforming entry-level business. It may have fallen further had it not been for the South Korean company’s recent product launches. Samsung was followed by Apple in second place.

Top 5 smartphone brands globally in Q1 2023 by Canalys via Revu Philippines

Market performance the top 5 smartphone brands in Q1 2023 based on by Canalys’ research

Chinese companies Xiaomi, OPPO, and vivo held the third, fourth, and fifth spots, in that order. Third-placer Xiaomi recorded 30.5 million smartphone shipments throughout Q1 2023 and captured a global market share of 11%. The fourth place on the podium was earned by OPPO after it shipped 26.6 million phones globally, accounting for 10% of the market. vivo came in fifth with 20.9 million shipments and a 8% market share.

Canalys expects the worldwide market to continue to shrink in 2023, maintaining its forecast of marginal declines for the rest of the year. On a positive note, the market could gain momentum in the second half of the year, as retailer inventories are replenished by higher production volumes. Check out the report here.

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Ramon Lopez

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Reviews editor: Ramon "Monch" Lopez has 16 years of professional experience creating and editing content for print and digital publications such as Yahoo. He headed the gadgets-merchandising division of one of the Philippines’ largest retail operators somewhere in between.