For years, if you wanted a tiny stabilized camera that didn’t require an engineering degree to balance, you bought a DJI Osmo Pocket. Insta360 is trying to scramble that default choice with the Insta360 Luna Ultra, a new gimbal camera that brute-forces its way into the premium segment with 8K recording and Leica optics.

The pitch is straightforward: Take the high-resolution sensors and color science that usually require a bulky mirrorless setup, and cram them into a form factor you can slide into a jacket pocket.

The marquee feature here is the Leica partnership. While brand collaborations in technology can sometimes amount to little more than a logo slap, Insta360’s previous work with the German camera maker has improved the optical quality and color profiles of its action cams. On the Luna Ultra, that translates to a custom-engineered lens paired with a sensor capable of pushing 8K video.

Meet Insta360 Luna Ultra 🌙 Our flagship dual-lens 8K gimbal camera.

Leica Summicron Lens with 1" Sensor
Telephoto Lens with 12× zoom and 6× lossless zoom
8K Dolby Vision
Triple AI Chip, up to 4K60fps PureVideo Mode
Detachable 2" OLED Touchscreen
ACES-compatible 10-bit… pic.twitter.com/K9dBvnnUeX

— Insta360 (@insta360) June 10, 2026

Insta360 Ultra Luna official product video

While 8K is heavy overkill for someone just uploading to TikTok or Instagram Reels, the real-world benefit is framing. Shooting in 8K gives creators huge leeway to crop, punch in, and reframe shots in post-production while still exporting a crisp 4K or 1080p final file.

The camera sits on a 3-axis mechanical gimbal, offering physical stabilization that electronic crops still can’t quite match — especially in low light. Insta360 is also leveraging its usual suite of AI-driven subject tracking, meaning you can set the camera on a table, walk around, and the gimbal head will automatically pan and tilt to keep you dead center in the frame.

Pricing and availability

Insta360 is positioning the Luna Ultra as a premium tool, and the price tag reflects it.

The Standard Bundle — which includes the camera, a basic protective case, and a charging cable — retails internationally for $799. In the Philippines, it comes in at ₱46,790 ($796).

For those who need audio gear and extra mounts right out of the gate, the Insta360 Luna Ultra Creator Bundle is priced globally at $999. The official Philippine pricing for the souped-up kit is ₱59,490 ($1,013).

Out of this world 🌙 Unbox the Insta360 Luna Ultra Creator Bundle in Stellar White with us. Everything you need to start creating, all in one box 📦 pic.twitter.com/Jurxvhwtmc

— Insta360 (@insta360) June 11, 2026

Official unboxing video of the Insta360 Luna Ultra Creator Bundle

Both versions are rolling out globally now, signaling a real fight for the pockets of travel vloggers and mobile creators this year.

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