Xiaomi's 2nd authorized Mi Store in PH to open in March

Today’s opening of the first authorized Mi Store in the Philippines, located at the cinema level of TriNoma in Quezon City, signals the return of Xiaomi to the country.

(Update, March 8: We finally have the final date of the opening of the flagship store at SM Megamall! See our exclusive story: Dates set for Xiaomi PH relaunch, 2nd Mi store opening.)

That is just the start. The Chinese company is about to open its second shop at SM Megamall — of course in partnership with its official distributor here, Grimalkin Corporation.

According to a Xiaomi executive we spoke with on the sidelines of the maiden Mi Store launch, the branch in Mandaluyong will open its doors to the public in March. While he did not mention any specific date, another source close to the matter said that the target date is March 3. That is exactly just two weeks away from today, February 17.

The Xiaomi executive we spoke with on the sidelines of the maiden Mi Store launch did not mention any specific date. However, another source close to the matter said that the target date for the SM Megamall branch opening is March 3.

It’s safe to say that the products that are on sale at TriNoma will also be offered at SM Megamall. You can check out the list in this article: Price list of products you can buy at 1st Xiaomi Mi Store in PH.

We learned that the group is on the lookout for possible locations of more Mi Stores in the Philippines. This is in contrast to the company’s strategy the first time it entered the local market in 2014. Back then, Xiaomi concentrated on online selling. But offline was (and still is, actually) where bulk of device sales came from, hence its exit in 2016.

We learned that the group is on the lookout for possible locations of more Mi Stores in the Philippines. This is in contrast to Xiaomi’s strategy the first time it entered the country in 2014.

This time, while Xiaomi will still offer its products through ecommerce sites Lazada and Shopee, it’s also focusing on brick-and-mortar shops. Will its second coming finally be a permanent one? We sure hope so. We’re crossing our fingers for them.

Product and scene photos taken at the Mi Store TriNoma opening

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Alora Uy Guerrero

Editor-in-chief: Alora Uy Guerrero has 22 years of experience as an editor for print and digital publications such as Yahoo. She took time off journalism to manage OPPO’s digital-marketing campaigns. When not busy with her babies, she’s working on Revü, a passion project — or probably traveling or obsessing over her favorite bands, movies, TV shows, and basketball teams.

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Alora Uy Guerrero