We reported yesterday that OPPO will launch a new smartphone brand in India to compete directly with Xiaomi, currently the leading brand in the world’s second-largest smartphone market. Now, more details about that sub-brand have emerged.
SEE ALSO: OPPO F7 review: Beauty with brains and brawn
The new brand will apparently be called RealMe, and its first device will simply be known as the RealMe 1. This has been confirmed by the official Twitter handle of RealMe (which goes by @realmemobiles on the social platform). We at Revü stumbled upon the account after learning that former OPPO executive Levi Lee has been named the chief product officer of the newly formed brand.
Thanks
— Levi Lee (@liguangyong521) May 1, 2018
The RealMe 1 appears on the company’s Twitter header image with the tagline “Power meets style.” Additionally, the image reveals that the phone will be available exclusively on Amazon, which is OPPO’s online retail partner in India, from May 15. Reports from the ground earlier indicated that RealMe will be made official at a press event later today, May 1st.
The OPPO-powered RealMe 1, as seen on Amazon India
Recall that the ASUS ZenFone Max Pro M1 was introduced in the subcontinent last month to formally announce a similar collaboration between ASUS and one of India’s leading e-commerce platforms.
READ ALSO: New ASUS ZenFone Max Pro M1 undercuts Xiaomi Redmi Note 5 Pro
As for the RealMe 1, the back and left-hand side of the phone strongly resemble the design language of the OPPO F7 in Diamond Black, which looks particularly catching in person. The back cover also reveals a single-lens camera, as well as the spelled-out RealMe branding at the center.
The RealMe 1’s back and left-hand side strongly resemble the design language of the OPPO F7 in Diamond Black, which looks particularly catching in person.
We’re not sure what to expect from the handset specs-wise, but we wouldn’t be surprised at all if it uses the same MediaTek Helio P60 processor that can be found on the inside of the OPPO F7.
SEE ALSO: OPPO F7 performance tests: Powerful and gaming-capable
Recently, it was revealed that RealMe devices are going to be made locally at OPPO’s second plant in India, reducing its overhead and allowing its products to be priced between ₹10,000 (around P7,780 or $150) and ₹15,000 (P11,670 or $226). Limiting them to an online platform will help, too.
A recent report has revealed Xiaomi remains India’s top smartphone vendor based on volume sales in the first quarter of 2018, accounting for 31.1 percent of the market. OPPO is said to sit in fourth place with 5.6 percent share, behind Xiaomi, Samsung, and Vivo.
Share this Post
Learn About This Author
