OPPO to introduce new phone brand to take on Xiaomi

You probably didn’t see this coming. OPPO, the No. 3 mobile vendor in the Philippines in 2017, will launch a sub-brand in the world’s second-largest smartphone market, India.

(Update, May 1: We at Revü have stumbled upon new details related to this. Read OPPO’s new sub-brand name and 1st phone confirmed.)

Whether or not it will eventually be introduced in other countries remains unknown. What’s reported thus far is that OPPO has created it to take on Xiaomi, which chipped away all the other manufacturer’s market share to become the top smartphone vendor in India. The latter accounted for a whopping 31.1 percent share of the market in the first quarter of 2018 while OPPO managed to snag 5.6 percent. That was good enough for the fourth spot, behind Xiaomi, Samsung, and Vivo.

The sub-brand’s products, which will be manufactured at OPPO’s second plant in the country, will be priced between ₹10,000 (roughly P7,780 or $150) and ₹15,000 (P11,670 or $226) — a growing category that is said to generate good volume and revenue. And just like Huawei’s Honor devices (at least in China), they will only be offered online.

OPPO has reportedly created the sub-brand to take on Xiaomi, with the products priced between ₹10,000 (roughly P7,780 or $150) and ₹15,000 (P11,670 or $226). And just like Huawei’s Honor devices (at least in China), its phones will only be offered online.

A page dedicated to the announcement of the new brand is already up on Amazon, its exclusive partner in India. The page is littered with hints that the phones — one of which will be launched tomorrow, May 1 — will all be powerful and stylish at the same time. OPPO calls what it’s announcing a real disruptor.

But is it really? Luckily for us, we won’t have to wait long to find out.

OPPO calls the new sub-brand a real disruptor.

The OPPO sub-brand’s first smartphone will be launched on May 1, too.

Via The Economic Times

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Alora Uy Guerrero

Editor-in-chief: Alora Uy Guerrero has 22 years of experience as an editor for print and digital publications such as Yahoo. She took time off journalism to manage OPPO’s digital-marketing campaigns. When not busy with her babies, she’s working on Revü, a passion project — or probably traveling or obsessing over her favorite bands, movies, TV shows, and basketball teams.