Apple iPhone X price and specs on Revu Philippines

Apple may not be the 2nd biggest smartphone company, but…

In Business by Alora Uy GuerreroLeave a Comment

China’s Huawei may have toppled Apple from the second spot in terms of smartphone shipments last quarter, but there’s still a huge reason for the American tech giant to rejoice. It just made history by hitting the $1-trillion market capitalization. Market cap is the market value of a company’s outstanding shares.

Top smartphone companies in Q2 2018 on IDC via Revu Philippines

Top 5 smartphone companies in Q2 2018 by shipments (via IDC). Profits-wise, it’s a different story…

Apple is not the first company to hit the trillion-dollar mark; Chinese oil and gas company PetroChina — which is now worth about $220 billion — reached that milestone in 2007. However, Apple is the first U.S. firm to do so, making it the most valuable publicly traded company today. In second place is Amazon with a market cap of $884.86 billion, and in third is Google’s Alphabet, valued at $854.49 billion.

Apple trillion market capitalization in August 2018 on Revu Philippines

Apple’s market value

This development came after Apple released its record $53.3 billion third-quarter 2018 earnings, which beat analysts’ expectations. About 60 percent of the revenues was driven by the iPhone.

READ ALSO: What many thought about the iPhone X was wrong

And while Apple sold relatively the same number of iPhones as the same period last year, the average selling price of the device rose to $724, hence the increase in profits. Only Apple has been able to do that consistently thus far.

Apple Store Singapore on Revu Philippines

iPhone X first-day sale in October 2017 at the Apple Store Orchard Road in Singapore

Interestingly, the company was able to diversify the sources of its earnings. Roughly $10 billion was made from services such as App Store, AppleCare, Apple Music, and iCloud. According to CEO Tim Cook, the wearables division is growing, too; it has become a $10-billion annual business for Apple.

SEE ALSO: The 10 bestselling smartphones in May 2018 were…

What’s next for the manufacturer? Can it grow beyond its $1-trillion market value? How affected will it be if the trade war between the United States and China continues? We’ll probably know soon enough.

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Alora Uy Guerrero

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Editor-in-chief: Alora Uy Guerrero has 16 years of experience as an editor for print and digital publications such as Yahoo. She took a year off from journalism to manage OPPO’s digital-marketing campaigns. When not busy freelancing as an editorial and social-media consultant, she’s working on Revü, a passion project — or probably traveling or obsessing over her furbabies and her favorite bands, movies, TV shows, and basketball teams.