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The 10 bestselling smartphones in May 2018 were…

In Phones by Alora Uy Guerrero2 Comments

After being dislodged by Samsung from the top of the list of bestselling smartphones for April, Apple was back with a vengeance in May.

According to research firm Counterpoint’s latest report, the iPhone 8 performed so well that it moved from fifth to first in just a month. Apparently, strong promotions running up to the 2018 FIFA World Cup Russia — such as Apple’s “How to shoot on iPhone” campaign — contributed to the high buyer interest in Europe and other markets.

Last year’s other iDevices — the Apple iPhone X and iPhone 8 Plus — also made it to the list, taking the third and fifth spots.

The Samsung Galaxy S9 and its Plus variant, April’s top two bestsellers, settled for second and sixth. Counterpoint explained the S9 series’ sales were steady in the United States, but slightly weak month-on-month in Europe.

Bestselling smartphones: May 2018 vs April 2018 on Revu Philippines

World’s bestselling smartphones: May 2018 (top) vs April 2018 (bottom)

Xiaomi saw strong performances from its affordable Redmi 5A and Redmi 5 Plus (known in India as the Redmi Note 5) smartphones. The former, which is currently the cheapest Xiaomi handset in the Philippines, jumped from sixth to fourth place. The other Redmi, on the other hand, dropped from eighth to ninth. Counterpoint said it expects the newly launched Xiaomi Mi 8 to become another bestseller in the coming months.

SEE ALSO: Xiaomi Redmi Note 5 global-version review: Midrange monster

As for Huawei, while only the P20 Lite figured in the top 10 ranking, the research company revealed that the Huawei P20 and P20 Pro actually did well on the market, too.

Sister brands Vivo and OPPO each had entries as well. The Vivo X21, which gained good momentum with its under-display fingerprint sensor, landed in eighth place. The OPPO A83 made it to the tail end because of continuous brand promotions and price cuts.

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Alora Uy Guerrero

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Editor-in-chief: Alora Uy Guerrero has 16 years of experience as an editor for print and digital publications such as Yahoo. She took a year off from journalism to manage OPPO’s digital-marketing campaigns. When not busy freelancing as an editorial and social-media consultant, she’s working on Revü, a passion project — or probably traveling or obsessing over her furbabies and her favorite bands, movies, TV shows, and basketball teams.