After being dislodged by Samsung from the top of the list of bestselling smartphones for April, Apple was back with a vengeance in May.
According to research firm Counterpoint’s latest report, the iPhone 8 performed so well that it moved from fifth to first in just a month. Apparently, strong promotions running up to the 2018 FIFA World Cup Russia — such as Apple’s “How to shoot on iPhone” campaign — contributed to the high buyer interest in Europe and other markets.
Last year’s other iDevices — the Apple iPhone X and iPhone 8 Plus — also made it to the list, taking the third and fifth spots.
The Samsung Galaxy S9 and its Plus variant, April’s top two bestsellers, settled for second and sixth. Counterpoint explained the S9 series’ sales were steady in the United States, but slightly weak month-on-month in Europe.
Xiaomi saw strong performances from its affordable Redmi 5A and Redmi 5 Plus (known in India as the Redmi Note 5) smartphones. The former, which is currently the cheapest Xiaomi handset in the Philippines, jumped from sixth to fourth place. The other Redmi, on the other hand, dropped from eighth to ninth. Counterpoint said it expects the newly launched Xiaomi Mi 8 to become another bestseller in the coming months.
Sister brands Vivo and OPPO each had entries as well. The Vivo X21, which gained good momentum with its under-display fingerprint sensor, landed in eighth place. The OPPO A83 made it to the tail end because of continuous brand promotions and price cuts.
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