The overall global smartphone market may have declined for the sixth consecutive quarter from January to March in 2019, but that did not stop three companies from bucking the downward trend.
According to market-research firm Counterpoint, Huawei, OPPO, and Vivo all registered growth in the period by entering markets outside China. After setting foot in Southeast Asia and India, the three set their sights on Europe, which, as you may have noticed, is their place of choice to launch flagship models.
Of the three, Huawei performed the best; it reached its highest-ever share in the worldwide market at 17%, up 6% from last year’s 11%. The record increase helped the company land second place, just 4% shy of Samsung‘s 21%. It is an impressive feat given the manufacturer’s absence from an important market like the United States.
Huawei reached its highest-ever share in the worldwide smartphone market in Q1 2019
“What has helped Huawei is the pace of its innovations. It was the first to introduce features like reverse wireless charging, onboard AI [aritificial intelligence], advanced camera, and more,” research analyst Shobhit Srivastava commented.
Counterpoint expects Huawei to remain ahead of Apple by end of the year if the pace of growth continues. In fact, it says Samsung should worry more about Huawei rather than Apple, though we observe the Korean manufacturer won’t relinquish its position without a fight — as it should be. Just look at what it’s doing in the midrange and budget segments, for one.
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