Apple‘s first major hardware drop of the year is officially here. While the mobile devices have their own share of updates (see iPhone 17e, M4 iPad Air PH price starts at ₱42,990: Apple’s value offensive), the real shakeup is happening to the Mac. The company just unleashed a top-to-bottom refresh of its laptop lineup, introducing the M5 MacBook Air, the powerhouse M5 Pro and M5 Max MacBook Pros, and a completely new entry-level wildcard: the MacBook Neo.
iPhone 17e, M4 iPad Air PH price starts at ₱42,990: Apple’s value offensive
Apple is shaking up its smartphone roster with the launch of the iPhone 17e, a strategic move designed to boost sales and capture crucial market share in developing regions like the Philippines.
13-year-old iPhone 5s just got an update in 2026. Here’s why that matters
View PostApple Creator Studio: Everything you need to know about the new P399 super bundle
View PostApple overtakes Samsung: The top 5 smartphone brands of 2025
It’s official: 2025 wasn’t just another year for the smartphone industry; it was the year the leaderboard finally flipped. After years of trading blows, Apple has overtaken Samsung to become the No. 1 smartphone player globally for the full year of 2025.
Ranked: The top 5 smartwatch brands of 2025 (major shakeup)
View PostApple Fitness+ finally coming to PH (and 27 other markets)
If you’ve been jealously eyeing your friends in the United States closing their Activity rings with Apple‘s guided workout service, your turn has come at last. The company has announced that Apple Fitness+ is launching in the Philippines on December 15.
Google Quick Share finally works with Apple’s AirDrop — but there’s a catch
If you live in a mixed-gadget household — and statistically most of us do — you know the specific agony of trying to send a high-res video from an Android phone to an iPhone. It usually involves email compression hell, a third-party app that feels sketchy, or the dreaded WhatsApp compression.
Apple just joined the $4T club: All iPhone, no AI… for now
Apple just tagged the $4-trillion mark, getting a brief taste of a valuation club previously occupied only by Microsoft and Nvidia. But while those two companies rode the generative AI hype train all the way to the bank, Apple got there the old-fashioned way: by selling a metric ton of new phones.
Research shows Southeast Asia owns the ‘used phone’ future
View PostApple iPhone 17 series PH preorder, release dates announced
The wait is finally over. After Apple fundamentally restructured its entire smartphone lineup last month, the iPhone 17 series has an official Philippine timeline. For those who’ve been waiting to secure the redesigned Pro models or the impossibly thin iPhone Air, mark your calendars: Preorders begin on October 9, with availability starting on October 17.
Top 10 best-selling smartphones of Q2 2025: Apple, Samsung leave little room for rivals
The latest global smartphone sales numbers are in, and they paint a stark picture of market consolidation.
Apple AirPods Pro 3 are here, and they’re built for more than just music
Apple has officially unveiled the AirPods Pro 3. They were just one of several new devices announced during the company’s September launch event, which also included the iPhone 17 lineup and latest Watch refresh.
Apple Watch Series 11, SE 3, Ultra 3 announced: Price, features, and more
While the iPhone 17 models and AirPods Pro 3 grabbed their share of the headlines, today’s big Apple event also included a trio of new smartwatches, cementing its reputation as a major player in the health and fitness space.
iPhone 17, Air, Pro, Pro Max: Price, availability, specs comparison
View PostApple iPhone 17 series might finally fix your battery anxiety
Just a day before Apple‘s big event, the latest leak has given us a clear look at what could be the battery capacities for the entire iPhone 17 series. And — surprise, surprise! — it looks like every model is getting a bit of a bump.
Apple still rules premium phones, but HUAWEI, Google, Xiaomi are gaining speed
View PostApple iPhone 17 launch set for Sept 9. Here’s what to expect
Apple sent out invitations to the media for an event on September 9 at 10 a.m. Pacific Time (or September 10 at 1 a.m. Philippine time), where the American technology giant is expected to unveil the iPhone 17 lineup, along with new Apple Watches and AirPods, at its Apple Park campus in Cupertino, California.
Q2 2025 smartphone rankings: Transsion takes PH, Samsung rules Southeast Asia
The Southeast Asian smartphone market grew by a modest 2.7% year-on-year in the second quarter of 2025, with total shipments reaching 25 million units, according to the International Data Corporation’s latest Quarterly Mobile Phone Tracker report. This uptick, as noted by IDC, was uneven across the region.
Xiaomi dethrones Apple to lead wearable band market in Q1 2025
The first quarter of 2025 painted a pretty clear picture for the wearable band market: It’s no longer just about who can cram the most features into a tiny device. We’re seeing a full-blown shift where the ecosystem and affordability are becoming the true battlegrounds.