Buying an Apple device online is one thing. Buying one that costs ₱80,000 (roughly $1,281) or more is another. Power Mac Center has officially launched its digital storefront on Lazada’s LazMall, giving Filipino shoppers another authorized place to buy Apple hardware without wondering who, exactly, is on the other side of the checkout button.
Apple sets stage for Sept. 9 with foldable, iPhone 18 Pro, and new wearables expected
Apple has finally put a date on the mystery. The technology giant’s next major hardware event is officially happening on Sept. 9 at 10 a.m. Pacific time, bearing the cryptic tagline “Surprise and shine.” For the sleep-deprived faithful in the Philippines, that translates to brewing a strong pot of coffee for a 1 a.m. stream on Tuesday, Sept. 10. The company’s invite shows a shimmering, iridescent logo that leaves plenty to the imagination.
Apple’s 2026 Mac mini and Mac Studio: Big on AI, bigger on price
Apple has refreshed its desktop lineup with a new Mac mini powered by the all-new M6 and the M5 Pro, alongside a Mac Studio equipped with the M5 Max and the new M5 Ultra chipset. The common thread is hard to miss: Apple is betting big on running increasingly demanding AI workloads directly on your desk, rather than sending everything to the cloud.
Apple AirPods with cameras could be company’s next big AI move
Apple may have just given us a surprisingly clear look at its next big AirPods experiment — and it has little to do with better sound.
iPhone users spend 40% more on microdramas than Android users, Omdia finds
If you’ve scrolled through TikTok or Facebook recently, you’ve undoubtedly been hit by a targeted ad for a microdrama. You know the ones: addictive, bite-sized episodes about secret billionaires, werewolf alphas, or elaborate revenge plots.
Apple Pay now live in PH: How to set it up, pay in stores, and shop online
View PostFoldable market surges 21% in 2026: Top 5 brands
If you thought foldable phones had plateaued, think again. The global foldable smartphone market is projected to grow by 21% year-over-year in 2026, fueled by tightening competition and Apple’s highly anticipated entry into the space.
Apple gains market share in Q2 2026 with MacBook Neo as global PC shipments decline
After a solid nine-quarter streak of growth, the global PC market has now run out of steam. Worldwide shipments fell 4.9% year over year in the second quarter of 2026, dropping to 68.2 million units.
Apple increases Mac, iPad prices in PH. Here’s the new price list
If you were saving up for a brand-new MacBook or an iPad, your financial roadmap just got derailed — aggressively.
Top 5 smartphone vendors in Southeast Asia, ranked by Q1 2026 performance
Budget phones aren’t what they used to be. If you feel like entry‑level devices are getting aggressively pricier, you’re not imagining things.
More Android phones can AirDrop to Apple devices: How it works and supported hardware
View PostApple MacBook Neo now available in PH. Here’s how to get it for ₱44 a day
The Apple MacBook Neo has officially landed in the Philippines. Following its local launch on April 23, the company’s cheapest and most colorful MacBook yet is now available at Digimap, an authorized Apple reseller.
John Ternus to replace Tim Cook: What the MacBook Neo tells us about Apple’s future
View PostApple MacBook Neo for ₱44 a day? Preorder it from Home Credit PH
Apple just flipped the laptop market on its head with the Apple MacBook Neo, a colorful, ₱39,990 (roughly $667) entry-level machine that borrows its brains from the iPhone 16 Pro. If you’ve been holding out for an affordable Mac, the barrier to entry just got even lower. Home Credit is rolling out an aggressive preorder promo in the Philippines, letting you walk away with the new laptop for as little as ₱44 ($0.73) a day.
Samsung adds Apple AirDrop support to Galaxy S26 series
Samsung is officially tearing down one of the highest walls in the mobile ecosystem. The Korean technology giant announced it is bringing AirDrop support directly into Quick Share for the Samsung Galaxy S26 series. Yes, your Samsung flagship will soon be able to natively beam files to and from Apple devices without needing a third-party workaround or a cloud storage link.
Apple’s Mac overhaul is here: The ₱39,990/ $599 MacBook Neo is the star
Apple‘s first major hardware drop of the year is officially here. While the mobile devices have their own share of updates (see iPhone 17e, M4 iPad Air PH price starts at ₱42,990: Apple’s value offensive), the real shakeup is happening to the Mac. The company just unleashed a top-to-bottom refresh of its laptop lineup, introducing the M5 MacBook Air, the powerhouse M5 Pro and M5 Max MacBook Pros, and a completely new entry-level wildcard: the MacBook Neo.
iPhone 17e, M4 iPad Air PH price starts at ₱42,990: Apple’s value offensive
Apple is shaking up its smartphone roster with the launch of the iPhone 17e, a strategic move designed to boost sales and capture crucial market share in developing regions like the Philippines.
13-year-old iPhone 5s just got an update in 2026. Here’s why that matters
View PostApple Creator Studio: Everything you need to know about the new P399 super bundle
View PostApple overtakes Samsung: The top 5 smartphone brands of 2025
It’s official: 2025 wasn’t just another year for the smartphone industry; it was the year the leaderboard finally flipped. After years of trading blows, Apple has overtaken Samsung to become the No. 1 smartphone player globally for the full year of 2025.