For years, the idea of a touchscreen MacBook was Apple‘s ultimate forbidden fruit. Not anymore. The Cupertino giant has officially unveiled the all-new MacBook Pro with PROLED XDR Display, a machine that finally brings the hands-on fluidity of an iPad to the raw, uncompromising power of a Mac.
Apple brings M6 chip to 14-inch MacBook Pro, 24-inch iMac
The M6 chip is breathing new life into Apple‘s Mac lineup. After weeks of anticipation, Apple has taken the wraps off its updated 14-inch MacBook Pro and 24-inch iMac, supercharging both machines with its latest silicon for significant performance gains, enhanced on-device AI capabilities, and some long-overdue quality-of-life upgrades.
Apple finally gives the iPad mini an OLED display, serious A20 Pro muscle, and water resistance
The smallest tablet in Apple‘s lineup is no longer the neglected middle child. After years of incremental bumps, the iPad mini has finally received the overhaul we’ve been waiting for, swapping its aging LCD for a vibrant 8.5-inch OLED screen, squeezing in the A20 Pro chip, and adding water resistance for the very first time.
Home Credit offers zero-down payment, 0% interest deals for iPhone 18 Pro and iPhone 18 Pro Max
Apple‘s latest flagships are officially available in the Philippines starting today, Oct. 16, and Home Credit is making the iPhone 18 Pro and iPhone 18 Pro Max easier to own with its Double Zero financing promo, which lets qualified buyers take home either device without paying a single peso upfront.
Home Credit offers iPhone 18 Pro Series for as low as ₱137 a day
As Filipinos anticipate the arrival of the latest generation of iPhone, Home Credit Philippines is giving customers more ways to plan their upgrade with flexible financing options for the Apple iPhone 18 Pro and iPhone 18 Pro Max.
iPhone 18 Pro models, iPhone Duo finally have PH release dates
The wait is over, folks. Weeks after Apple‘s global launch, the iPhone 18 Pro, iPhone 18 Pro Max, and the company’s first foldable are finally getting their Philippine debut.
HUAWEI, Apple lead shrinking global smartwatch market in Q2 2026 — Counterpoint
The global smartwatch market has hit a wall. Worldwide shipments fell 4% in the second quarter of 2026, marking the first year-over-year decline in a year and suggesting that consumers are becoming reluctant to upgrade for yet another collection of incremental wrist-tech improvements.
Apple Watch Series 12, Ultra 4, and AirPods 5: Everything you need to know
The iPhone may have stolen the spotlight at Apple‘s September event, but some of the company’s more interesting updates landed on the wrist — and in your ears.
Where Filipinos can buy the ‘cheapest’ iPhone Duo or iPhone 18 Pro abroad
View PostApple quietly raises prices for iPhone 17, 17e, 16, and iPhone Air
Just when you thought it was safe to check your bank account after the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo announcements, Apple is pulling a fast one on bargain hunters. Instead of the traditional price cut we expect when a new generation drops, the company is quietly doing the exact opposite.
iPhone 18 Pro and Pro Max start at $1,099 / ₱94,990 — and the camera is finally getting serious
Straight out of Cupertino, California, Apple just dropped the iPhone 18 Pro and iPhone 18 Pro Max alongside its first foldable, the iPhone Duo. This year, it’s all about giving you actual pro-level camera controls and enough storage to hold a lifetime of 4K video. If you’ve been holding out for a major leap, the new A20 Pro chip and a true variable aperture on the 48-megapixel Fusion Main camera might just be the reason to finally upgrade.
Apple iPhone Duo: The foldable iPhone is finally here, priced from $1,999 / ₱159,990
It’s here. After years of speculation, patent filings, and industry whispers, Apple has finally unveiled its boldest product since the Vision Pro. Unlike the company’s first foray into the VR headset market — and the first iPhone Air, which didn’t sell quite as well as expected — this one will likely enjoy a longer lifespan and see plenty of future iterations.
Power Mac Center is finally on Lazada — just in time for the iPhone 18
Buying an Apple device online is one thing. Buying one that costs ₱80,000 (roughly $1,281) or more is another. Power Mac Center has officially launched its digital storefront on Lazada’s LazMall, giving Filipino shoppers another authorized place to buy Apple hardware without wondering who, exactly, is on the other side of the checkout button.
Apple sets stage for Sept. 9 with foldable, iPhone 18 Pro, and new wearables expected
Apple has finally put a date on the mystery. The technology giant’s next major hardware event is officially happening on Sept. 9 at 10 a.m. Pacific time, bearing the cryptic tagline “Surprise and shine.” For the sleep-deprived faithful in the Philippines, that translates to brewing a strong pot of coffee for a 1 a.m. stream on Tuesday, Sept. 10. The company’s invite shows a shimmering, iridescent logo that leaves plenty to the imagination.
Apple’s 2026 Mac mini and Mac Studio: Big on AI, bigger on price
Apple has refreshed its desktop lineup with a new Mac mini powered by the all-new M6 and the M5 Pro, alongside a Mac Studio equipped with the M5 Max and the new M5 Ultra chipset. The common thread is hard to miss: Apple is betting big on running increasingly demanding AI workloads directly on your desk, rather than sending everything to the cloud.
Apple AirPods with cameras could be company’s next big AI move
Apple may have just given us a surprisingly clear look at its next big AirPods experiment — and it has little to do with better sound.
iPhone users spend 40% more on microdramas than Android users, Omdia finds
If you’ve scrolled through TikTok or Facebook recently, you’ve undoubtedly been hit by a targeted ad for a microdrama. You know the ones: addictive, bite-sized episodes about secret billionaires, werewolf alphas, or elaborate revenge plots.
Apple Pay now live in PH: How to set it up, pay in stores, and shop online
View PostFoldable market surges 21% in 2026: Top 5 brands
If you thought foldable phones had plateaued, think again. The global foldable smartphone market is projected to grow by 21% year-over-year in 2026, fueled by tightening competition and Apple’s highly anticipated entry into the space.
Apple gains market share in Q2 2026 with MacBook Neo as global PC shipments decline
After a solid nine-quarter streak of growth, the global PC market has now run out of steam. Worldwide shipments fell 4.9% year over year in the second quarter of 2026, dropping to 68.2 million units.