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Xiaomi becomes No. 1 smartphone brand in June 2021

In Business, Phones by Alora Uy GuerreroLeave a Comment

This just in: For the first time ever, Xiaomi has made it to the top of the monthly smartphone rankings.

The Beijing-headquartered technology company overtook Samsung and Apple to become the No. 1 brand in global smartphone sales volumes in June 2021. This is based on the latest Monthly Market Pulse Service report of Counterpoint Research. Coincidentally, August marks a decade since the Xiaomi’s Mi1 high-end model was released with a Qualcomm Snapdragon S3 chip and a ¥1,999 (around P15,589 or $309) price tag.

Counterpoint Research partner Neil Shah’s tweet

According to the market-research firm, Xiaomi’s sales increased 26% month-on-month in June, making it the fastest-growing brand for the month. It captured 17% of the market, due in part to Europe, India, and China’s recovery and Samsung’s decline because of supply constraints.

Counterpoint Research senior analyst Varun Mishra said, “China’s market grew 16% MoM in June, driven by the 618 festival, with Xiaomi being the fastest growing OEM, riding on its aggressive offline expansion in lower-tier cities and solid performance of its Redmi 9, Redmi Note 9, and Redmi K series.”

SEE ALSO: 1st time: Xiaomi becomes No. 2 smartphone vendor in Q2 2021 and Xiaomi Mi MIX 4 to be announced Aug 10

He added that there was also a fresh wave of the COVID-19 pandemic in Vietnam that disrupted Samsung’s production in June, resulting in shortages across different channels. “Xiaomi, with its strong midrange portfolio and wide market coverage, was the biggest beneficiary from the short-term gap left by Samsung’s A series,” Mishra explained.

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Alora Uy Guerrero

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Editor-in-chief: Alora Uy Guerrero has 19 years of experience as an editor for print and digital publications such as Yahoo. She took time off journalism to manage OPPO’s digital-marketing campaigns. When not busy with her babies, she’s working on Revü, a passion project — or probably traveling or obsessing over her favorite bands, movies, TV shows, and basketball teams.