vivo joins the list of top 5 smartphone brands in the Philippines in the second quarter of 2022, according to the recently released International Data Corporation Quarterly Mobile Phone Tracker. Despite the industry’s overall decrease in QoQ smartphone shipment, IDC reports that vivo recorded a 335.4% QoQ increase in its shipments.
This significant market comeback can be owed to the company’s new entry models: the vivo Y15s and vivo Y15A. vivo’s reinforced market position in the ultra-low-end segment has allowed the brand to reach a broader target audience. Moreover, partnerships with relevant brands and events such as the PUBG Turbo Cup Challenge, a mobile esports championship, helped vivo penetrate the highly competitive mobile-gaming market.
The recently launched additions to its continuously growing roster, such as the “co-engineered with ZEISS photography masters” vivo X80 series phones and the power-packed turbo vivo T series, among others, have also contributed to this feat.
The next half of the year proves to be just as exciting for vivo, as the brand is slated to launch a few more devices in its smartphone lineup. For more updates on the manufacturer and its products, follow them through their website and official accounts on Facebook, Instagram, and Youtube.
(Release from vivo Philippines)
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