Dito Sa Puso Ko campaign starring Dingdong Dantes and Marian Rivera by DITO Telecoomunity via Revu Philippines

‘Dito Sa Puso Ko’: New DITO campaign featuring DongYan celebrates Ookla win

In Business by Alora Uy GuerreroLeave a Comment

2024 is off to a good start for DITO Telecommunity Corporation. The telecom provider bagged several awards that recognized its efforts to provide the best user experience to its subscribers, including Ookla’s Speedtest Award for Top Rated Mobile Network in the Philippines.

To celebrate its most recent win, DITO launched its Dito Sa Puso Ko campaign, which also introduced power couple Dingdong Dantes and Marian Rivera as its latest endorsers. The video is set to the iconic song with the same name as the campaign and highlights the recognition it received from the global leader in network intelligence and connectivity insights.

Dito Sa Puso Ko campaign video featuring Dingdong Dantes and Marian Rivera, the stars of top-grossing Filipino film of all time, Rewind

“Our newest campaign isn’t just about showcasing our products and services; it’s about celebrating the mutual love that we have with our millions of DITOzens,” says DITO chief revenue officer for consumer Evelyn Jimenez. “Galing na mismo sa mga subscribers namin, as evidenced by the Ookla Rated #1 Mobile Network award, napusuan na talaga nila ang DITO.”

The video symbolizes the telco’s journey from a challenger brand to a beloved provider. Jimenez reflects on the journey: “Breaking into the market was a daunting challenge, especially amidst the long-standing duopoly. We needed to fight for our place on the table and establish who we are as a telco brand and what we really value as a company. Armed with a customer-centric mentality and a passion to make a difference, DITO thrived and flourished.”

Today, three years since the start of its commercial operations, DITO has surpassed the 10-million-subscriber mark. It regards embarking on a new chapter with Dingdong and Marian not only as an encouragement for more Filipinos to experience its technology, but also as a commitment to further raise its standards by providing consistent customer satisfaction, value-driven products, and inclusive next-generation technology to its subscribers.

Celebrity couple Dingdong Dantes and Marian Rivera flanked by DITO president and CEO Eric Alberto and DITO chief revenue officer for consumer Evelyn Jimenez

Share this Post

Learn About This Author

Alora Uy Guerrero

Facebook Twitter

Editor-in-chief: Alora Uy Guerrero has 22 years of experience as an editor for print and digital publications such as Yahoo. She took time off journalism to manage OPPO’s digital-marketing campaigns. When not busy with her babies, she’s working on Revü, a passion project — or probably traveling or obsessing over her favorite bands, movies, TV shows, and basketball teams.