Tecno Mobile recently completed its first CSR [corporate social responsibility] campaign in the Philippines. This is its way of giving back to the community following the successful local release of products like the Tecno Spark 7 lineup, POVA 2, and Camon 17 series.
Through this show of support for the community, Tecno Mobile has become part of the nation’s journey in rising up from life’s challenges and learning to see the best in every situation. At the same time, the selection of local heroes as beneficiaries for this campaign aligns perfectly with the reel- and real-life heroism of Tecno Mobile’s Camon 17 brand ambassador, actor Chris Evans.
Recipients of donations made by Tecno Mobile for this CSR campaign include Ina ng Lupang Pangako Parish, Project Malasakit, and the City of Manila through the Office of Mayor Isko Moreno. Separate handover ceremonies were held for each of the beneficiaries.
In the middle of Bgy. Payatas, an area deemed a hazardous place to live because of its proximity to an open area for solid-waste disposal, you’ll find the Ina ng Lupang Pangako Parish. This church’s leaders and volunteers provide educational and livelihood opportunities for the urban poor community living in Payatas, funded by donations from different entities.
For its own CSR campaign, Tecno Mobile, represented by brand marketing director Jason Liang, donated P100,000 (around $1,978) to the parish, along with 10 smartphones to be shared with hardworking parish volunteers, who tirelessly organize and facilitate activities such as community pantries, counseling, webinars, and online masses. The donations were received by Rev. Fr. Peter Hequillan, CM, on July 13.
Project Malasakit, on the other hand, is a scholarship program whose mission is to bridge the gap between Filipinos who want to help, and Filipino children who need assistance. Its goal is to provide these children with proper education, enabling them to change their own lives for a better future.
Thirty Tecno Mobile smartphones and P100,000 ($1,978) were given to founder Kara David, together with two of her scholars, Lilian Ambrocio and Mauwe Liwanag, on behalf of Project Malasakit by Tecno Mobile Limited’s Liang on July 13, too.
The final donation handover took place on August 6 at the Office of Manila City Mayor Isko Moreno. Mayor Isko is known for his service to the local community, aided by volunteer workers who man community hotlines, respond to reports, coordinate projects such as the recent vaccine rollout, and teach at the local public school.
For these community heroes, Tecno Mobile donated 50 smartphones and P200,000 ($3,957) through the Mayor’s Office. The donation was handed over by company executives headed by CEO Lindsay Guan and received by the Mayor himself.
An online photo exhibit, which featured thought-provoking images taken by top local photographers using Camon 17 smartphones, kicked off the CSR campaign.
A selfie advocacy project was also launched, encouraging the online community to get involved by sharing their own selfies for a cause. Anyone can join by simply posting a selfie featuring his or her advocacy on Facebook. The photo must include a caption with a brief description of the advocacy, along with the hashtags #TECNOMobileCares, #CtheBestofYou, and #SelfieAdvocacy. The person with the best photo and caption will be awarded a Camon 17 handset.
(ADVT, provided by Tecno)
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