Apple, Samsung, Amazon, Lenovo, and Huawei were the biggest tablet companies in the world in the second quarter of this year. But how about in the Philippines, where the market grew by 40.1% year-on-year and 22.4% quarter-on-quarter as the new school year begins?
The latest data from the International Data Corporation’s Worldwide Quarterly Personal Computing Device Tracker show that the situation here couldn’t be any different — a local brand, Cherry Mobile, dominated the category. It captured 30.9% of the market.
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Coming a far second behind Cherry Mobile last quarter was South Korea’s Samsung with a 17.8% market share, followed by Chinese manufacturers: Lenovo with 15.7%, Realme with 11.7%, and Huawei with 11.2%.
According to IDC, the tenders from the LGUs and DepEd refueled the education segment, which posted a 92% growth YoY and 89.2% QoQ and contributed to Cherry Mobile accounting for more than 60% of the segment.
“With more vendors entering the tablet market, plus DepEd division offices and local government units re-ordering and procuring tablets for their continuous learning plan, IDC anticipates the consumer and commercial segments to gain momentum through the end of the year,” said IDC Philippines senior market analyst Angela Medez.
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