In Canalys’ report, Realme topped the smartphone rankings in the Philippines once again. But on another market-research firm’s just-released top 5 list, the former OPPO sub-brand landed second place in the third quarter of 2021.
According to Counterpoint Research’s channel tracker, Samsung Electronics Philippines stood first with a market share of 23%, thanks to the Korean technology giant’s midrange series. Two of the major growth contributors were the Samsung Galaxy A12, which debuted with up to P9,990 (around $199) price tag, and the Samsung Galaxy A21s, which cost P11,990 ($238) at launch.
Hot on the heels of Samsung was Realme with its 22% market share. Counterpoint says the company continued to strengthen its foothold in the e-commerce landscape. In third place was Vivo, which secured its position with the help of its Y series and huge discounts during the back-to-school promotions. OPPO — another BBK Electronics brand like Vivo, Realme, IQOO, and OnePlus — slipped to the fourth spot. And rounding out the top 5 last quarter was Xiaomi with a market share of 13%.
Top 5 smartphone brands in the Philippines in Q3 2021 (vs the local ranking in Q3 2020), according to Counterpoint Research
“Businesses tried to increase the pace of their digital efforts to keep up with the continued expansion of cashless payments and e-commerce,” Counterpoint research analyst Tanvi Sharma explains. “Smartphone brands offered heavy discounts and exclusive schemes in the 9.9 Super Brand Day Sale.”
Expect the growth of e-commerce to continue, as more consumers turn to online retail platforms when purchasing mobiles and other gadgets because of the ease of home delivery and payments they offer. And when it came to online channel sales in the third quarter, Xiaomi, Realme, and Samsung — in that order — emerged as the leaders.
When it came to online channel sales, Xiaomi emerged as the leader with a 31% market share, followed by Realme and Samsung
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