Who are crazy enough to soft-launch a site that’s so bare? My writing partner since my Mega Publishing days, Ramon Lopez, and I are. We have disregarded the first, second, and third rules of online publishing: You do not launch a website unless it’s packed with articles, or as my former boss, Summit Media president Lisa Gokongwei-Cheng, would call it, puno. Surprisingly, we’re okay with breaking “those rules.” First, we already bought two phones so we could write about and take videos of them. Second, we couldn’t bear to watch our clips just sitting on our computer for weeks. Sayang. Third, it’s …