Who are crazy enough to soft-launch a site that’s so bare? My writing partner since my Mega Publishing days, Ramon Lopez, and I are. We have disregarded the first, second, and third rules of online publishing: You do not launch a website unless it’s packed with articles, or as my former boss, Summit Media president Lisa Gokongwei-Cheng, would call it, puno. Surprisingly, we’re okay with breaking “those rules.” First, we already bought two phones so we could write about and take videos of them. Second, we couldn’t bear to watch our clips just sitting on our computer for weeks. Sayang. Third, it’s …
It’s the Apple Watch’s time to shine. Or is it?
It’s time, according to Apple. It may be a bit late to the party, but the American tech giant has nonetheless given the green light to its first attempt at a smartwatch. The Apple Watch has a premium design to go with its premium price, with the base model starting at $349 (roughly P15,500) and the 18-karat edition selling for as high as $17,000 (approximately P750,000), or the price of a brand-new compact sedan. For comparison’s sake, most smartwatches — at least those that are getting a lot of media attention — are priced between $200 and $250 (around P9,000 to …