Canalys’ latest quarterly report on the Philippine smartphone market is in, and we’re basically seeing the same players in the April to June 2021 ranking.
According to the market-research firm, OPPO offshoot brand Realme retained its crown as the biggest smartphone brand in the country in the second quarter of this year. It captured 23% of the local market, with a 51% increase year on year. Some of the models it launched during that period include the Realme 8, Realme 8 Pro, and Realme 8 5G.
Only one other company experienced growth in the Philippines last quarter. Xiaomi moved two places up to overtake Samsung and OPPO and land third place. It got 15% of the market, enjoying a phenomenal 318% annual growth, making it the fastest-growing smartphone brand locally.
It’s all positive news for Xiaomi, as it approaches a decade since it debuted the Xiaomi Mi1 handset. It was recently hailed as Q2 2021’s second largest smartphone brand worldwide; topped the ranking in Europe; toppled Samsung to become the No. 1 smartphone vendor in June; and ended up as the fastest-rising company in Fortune Global 500’s Internet and Retail Category in 2021.
Vivo may have slightly dipped from the same period in 2020, but it still had 19% share, enough to hold onto the No. 2 spot. It launched phones like the gorgeous-looking Vivo V21 5G and Vivo X60 — both showcasing the company’s prowess in camera technology — last quarter.
Samsung, once the market leader in the Philippines, experienced the biggest drop at 33%. It’s the only South Korean brand of the top 5.
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