Worldwide, Realme came out as the fastest-growing smartphone brand in the first quarter of 2020 with a 157% year-over-year increase. But apparently, that’s not the only feather in its cap so far this year.
According to Counterpoint Research, Realme, up 173% YoY, also emerged as the brand that experienced the most rapid growth in Southeast Asia in the same period. That’s a feat considering the company was incorporated only in May 2018.
“With this growth, Realme continued to be among the top 5 smartphone brands in the SEA region,” the market-research firm said. “Realme was able to achieve this growth even while markets were declining due to the COVID-19 pandemic; SEA declined 11%; and the global market declined 13% over the first quarter in 2019.”
Here in the Philippines, Realme entered the market in November 2018 with the C1 budget phone as its first offering. It’s now among the top 5 handset brands locally. Its latest releases are the Realme 6i, Realme 6, and Realme 6 Pro devices, with the latter two meant to bring 90Hz screens within the reach of more consumers.
You can see the two-year-old brand’s timeline for key Southeast Asian markets below.
Realme is currently adopting a connected-ecosystem strategy, with the smartphone at the center of it all. Here are some of products we are referring to.
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