Buying local, as is the case last year, is more attractive to smartphone buyers in the Philippines, according to recent data emailed to Revü Philippines by market-research firm IDC.
Cherry Mobile, not Samsung, remains the country’s market leader, accounting for 17 percent market share of the total smartphones shipped in the first half of 2015. Samsung holds the second spot with 14 percent market share, followed by MyPhone, CloudFone, and Lenovo at 6 percent, 5.2 percent, and 5.1 percent, respectively.
The gap between Cherry Mobile and Samsung is closing, though: In 2014, Cherry Mobile owned a hefty 21.9 percent share of local shipments, while Samsung’s share saw an improvement from 13.3 percent a year earlier — which is the opposite of what’s happening overseas, where the Korean company fell to 21.4 percent from 24.8 percent, based on Q2 figures.[table class=”table_gray”]
|Rank||Brand||1st half 2015|
Samsung’s slight resurgence may be related to a renewed focus on affordable smartphones with competitive specs like the sub-P10,000 Samsung Galaxy J5. The Philippines, after all, is a country where low-cost options outsell expensive ones by a staggering margin.
Cherry Mobile remains the country’s market leader, with 17 percent market share of the total phones shipped in the 1st half of 2015.
The IDC data also indicates that MyPhone and Lenovo saw their share dip, perhaps due to increasing pressure from global competitors like Xiaomi, Meizu, and OPPO.
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